* To raise the awareness of and expand the demand for fair trade alternatives, both on campuses and in the society
* To make fair trade products more available in Hong Kong
* To promote cultural and social awareness among the students and staff
* To nurture a new generation of fair trade leadership though intensive training, capacity building workshops, visits to local fair trade campaign practitioners, exposure trip, etc
* To provide support for the formation and development of campus-based and student-driven fair trade organizations in universities advocating fair trade both in campuses and Hong Kong