Organization Partner

The DubLi Partner Program is the third component of the DubLi Business Model. Its purpose is to provide a low-cost, no risk alternative for non-profit and for-profit organizations, charities, churches, athletic teams, radio/TV stations, and community organizations that need to augment their traditional resource base with additional funds through online shopping.

The DubLi Partner Program offers a solid profit basis with a proven business model to raise additional revenue without risking organizational resources. The benefits of becoming a DubLi Partner are:
Increased cash flow: 30 percent profit margin based on DubLi revenue Decreased organizational expenses, no product handling, no inventory, no deliveries, and no recurring expenses Unrestricted ability to raise funds every day of the year and no collections Enhanced value to organizational members and other consumers Increased organizational data base More positive image for Partner with private-label Reverse Auction and Shopping Portal Website Upon completion of the application process along with your membership fee, DubLi will confirm via E-mail acceptance of your application with instructions on how to access your website. It is easy to set up your website because no program knowledge is necessary. Also, there are no additional set up fees. You now have your own Private-Label Reverse Auction and Shopping Portal.

Access the Back Office of your DubLi Partner website and go to “SET UP.” Download your organization’s Logo in the designated space at the top of your website. Insert your Domain Name and select a Color template from 12 first-class page designs that complement your logo. You may include up to 10 pages of information about your organization including a Mission Statement, photographs, and hotlinks to your organization’s webpage. There are custom banners in a wide range of sizes and formats to drive customers to your website. DubLi will forward newsletters to your customers informing them of value opportunities on your behalf.

As a DubLi Partner, you have a global presence that offers a positive image to your organization, enhances your ability to promote your cause, and broaden your existing data/customer base while generating 30 percent profit from all credits purchased on your website and on DubLi commissionable revenue in the DubLi Shopping Mall.

Your Private-Label DubLi.com Reverse Auction website has a “Tell-A-Friend” feature that makes it easy to invite friends via E-mail to share the fun, benefits, and value offered to all DubLi customers. DubLi will give free credits to your organization’s customers anytime they refer a friend or someone who registers and purchases a minimum of 10 DubLi credits. All transactions on your DubLi Partner website appear in real time which makes it easy to track volume and whether you are on track to meet your fundraising goals.

Building a credible brand image is essential to achieve success and stay ahead. Video promotion is one of the best methods available today to build your brand reputation. Corporate marketing through videos offers an excellent leverage for small, medium, and large businesses. With an effective video production and marketing strategy, organizations can create awareness about their brand and build solid brand reputation. With successful corporate image-building video strategies, you can attract customers, financiers, and business partners, easily.

Video promotion of brands enjoys a far greater reach than the traditional print promotion. This is mainly because people respond better to live pictures than to bland text, however effectively written. Brand marketing through videos gives an organization the wonderful opportunity to interact with its audience. You speak to your audience directly about your business, products/services, and business objectives. With this type of direct communication, you create a better-informed audience, which builds trust.

Another vital advantage of video marketing is its cost-effectiveness. Organizations invest substantial dollars in traditional marketing to create a distinctive image to their brand. An effective corporate video can accomplish this organizational objective at a much lesser budget. Videos can also be easily updated to reflect organizational changes, inexpensively. The single most important benefit of videos is that they can be shared. Thus, when you succeed in impressing an audience, you get to reach a much larger group through word of mouth and video-sharing.

An ideal corporate video should be crisp, informative, and engaging, to create a positive impact. How you present the content is paramount. A creative presentation with interesting elements interwoven draws more attention than a long straightforward narrative about your organization. The quality of the video (pictures, sound, etc.,) is equally important. It is also essential that corporate videos carry their brand identity either in the form of their logo or other creative entities representative of the brand.

One of the most popular video platforms for brand marketing is YouTube, which enjoys over millions of viewers on a daily basis. Businesses use YouTube to generate targeted traffic to their websites. Videos can also be used on organizational websites. In this way, audience reach is enhanced. One of the best ways to obtain maximum benefits of corporate video branding is through hiring expert video production and promotion companies.

These companies are specialists in video creation, editing, production, and promotion. An ideal company would be one that develops innovative and impressive videos, to create the right impact on your audience. Content creation should be based on an in-depth understanding of your organization, business, audience, and values.

It is recommended that you hire companies that are equipped with all the essential technical resources and skills to create high-quality videos. They should also be skilled in keyword optimization of videos to ensure optimal reach, and quality video promotion.

Corporate video promotion delivers advantages unparalleled, and as such its application is expected only to increase in future. A well-designed corporate video strategy is a powerful tool for building an impeccable organizational image.

Video as a means of presenting your organization have become increasingly important. An effective video has always been a powerful method of presenting a message but in the past it was limited to specific occasions or limited audience presentations.

Of course to be an effective message there are many components. The overall story line and message give the structure, flow and punch. The scripting or cutting of the voiceovers and interviews must support the storyline and flow. The visuals may be a combination of shot footage, interviews, still photographs, charts and figures presented using animation and illustrations. Music and ambient sounds bring life and if selected carefully or written specifically for the video bring emotional impact and flow. Be sure to include a closing on the video that has a specific “Call to Action” and a link to your website or a specific web page where people can act – get involved, donate, volunteer, join or whatever is appropriate.

Once your video is produced there are now many options and venues to get it out to your target audiences. You can put the video on DVDs and use these in your media press kit; you can send out the DVD as a Thank You to sponsors and donors – or send out to encourage new donors and sponsors. You can create a web version of the video and play it on your own website. Build new traffic and audience by creating a channel for your organization on YouTube and be sure to add keywords, categories and description and links from your website. Be sure to use a full range of a communications marketing mix to take advantage of the full power of the web. Publish articles on why you did the video, press releases for partners and sponsors that collaborated with you on the production. Add postings to your blog. Send out emails to your clients, partners and affiliates and ask them to look at the video online – and send on the link to their list to build up a viral interest.

You can follow the action from your own website tracking statistics, on YouTube check the INSIGHTS to show the geographic spread and what other sites are linking to the video. You want to encourage this as all these methods broaden the reach of your message.

Now however video has become mainstream and is an effective part of the marketing mix. Videos now can be used to reach out to a broad audience. If you want to educate, inform, activate, promote your cause – videos are now a mainstream method for helping you do that.

This blog Peering into 2009: 10 Predictions for Online Video has some interesting insights on past and upcoming scenarios for video – So, what’s in store for web video in 2009? Here are ten things that you can expect to see over the next twelve months.

A powerful video can be an important part of your communications plan.

Affiliate marketing is a business practice in which an organization places some sort of advertisement on an affiliate’s (or a partner’s) page in an attempt to generate traffic to its own website. In return, the advertising organization pays its affiliate using one of several different compensation methods – revenue sharing (also known as cost per sale, or CPS), cost per action (CPA), cost per click (CPC)/pay per click (PPC), or cost per mille (CPM), as defined below:

Revenue sharing, or CPS, compensation accounts for about 80% of affiliate compensation programs and involves the payment of a certain percentage of sales revenues to the affiliate on behalf of the advertising organization. CPA compensation, also known as pay per action or PPA compensation, accounts for approximately 19% of affiliate compensation programs. In this model, the advertiser pays its affiliate when a user takes a certain action, such as making a purchase or submitting a form. Direct response advertisers consider CPA/PPA the best way to purchase online advertising because the advertiser pays its affiliate only when the user takes the specified action(s). A CPC or PPC compensation program requires the advertiser to pay its affiliate when the advertiser’s ad is clicked. The cost per click is the cost to the advertiser of a single click on its advertisement. CPM (or cost per thousand) compensation requires the advertising organization to pay its affiliate a predetermined amount that corresponds to the estimated cost of 1000 views of its ad.

Affiliates engage in a variety of different forms of affiliate marketing, from simply placing its partner’s ad on its site, to engaging in such techniques as search engine optimization, search engine marketing, and email marketing on behalf of its partner. Some affiliates even decide to ignore these methods altogether, choosing instead to simply publish reviews of its partner’s products or services on its own site.

Regardless of the compensation process or advertising method chosen by the advertising organization and its affiliate, practicing affiliate marketing is beneficial to firms that regularly engage in ecommerce. If the affiliate effort is approached intelligently, then the advertising organization will place its ads on sites that contain products that are similar to or information that is related to its own goods. In that manner, the advertising organization will reach a much larger audience than it could reach using its own efforts alone. Furthermore, if the advertising organization creates a positive experience for those that it attracts from its affiliates’ sites, then the organization might earn greater brand awareness (i.e., via positive word-of-mouth) and/or repeat sales.

Affiliate marketing is also appealing to the affiliate for a number of reasons. First and foremost, engaging in affiliate marketing bears no additional cost to the affiliate. The affiliate individual or organization establishes its status as an affiliate marketer by joining a free network, finding advertising organizations that are similar to his, her, or its own site, and placing those ads on his, her, or its site. Furthermore, because the advertising organization creates the product and handles all ecommerce activities, the affiliate organization does not have to worry about processing or fulfilling customers’ orders. Finally, since affiliates generate income at no cost, the practice of affiliate marketing is a hassle-free way for individuals and/or organizations to make money. Indeed, affiliate marketing is a win-win for all parties involved.

Anyone who has ventured into internet marketing knows of the thousands, if not millions of pages of information available on the subject on the internet. While my business partner and I advocate purchasing some type of course to help you get started (for a plethora of reasons) there is a ton of quality free information out there as well.

So you go along and read and try, and read and try and you do actually absorb and learn a great deal. However a lot of times it all becomes a jumbled mess in our heads. This where focus and organization can come in to make or break your work at home endeavor.

For example, if you’re in internet marketing you know that article marketing and getting traffic to them is a key element. One of the things that I’ve recently done is to make up a spreadsheet with all of the places that I can submit articles, complete with my user names and passwords. This allows me to go submit my articles to several different sites once I get and article written without trying to remember all the places that I’ve submitted before.

This is where the focus comes into play as well. Once you get an article written, you have to do the additional work to go submit it to those places, and then go socially bookmark them. Without doing the additional work of that, your articles aren’t going to matter much and won’t accomplish what they’re intended to.

I’ve used the example of article writing and submission because that’s what I do, however you can apply this to an eBay business, or whatever your case might be. So for whatever you might be doing, just remember when you get stuck to implement a little focus and organization and that should get you through.